#Failcon 2011: September 2011, Paris

We are so psyched to be promoting the #Failcon Conference in Paris next month (Sept 22). #Failcon brings entrepreneurs and startups together to share their experiences of faliure and learn from them. Some top speakers are headlining the event, including Renaud Visage, CTO of Eventbrite.

Now, I want to let you in on a secret. We're not getting paid to promote this event.

Why do I think this is important information to share? Because we believe in this event so much that we're giving up our time to promote it for free. In Northern Ireland and the UK especially, failure in business is treated with shame. It's inevitable but when the company next door files for bankruptcy, we look the other way and pretend it could never happen to us.

Failure is as much a part of startups as success is. We need to stop treating it like the ugly sister and embrace it and the lessons it brings.

This is why we're giving up our time to promote #failcon. We want to see entrepreneurs bouncing back from failure. We want to see them learn from it. And we want them to no longer be afraid of it.

Please spread the word. Buy tickets on http://france.thefailcon.com/, follow them on Twitter (@failcon) and like them on Facebook: http://bit.ly/pDCYJj.>

Startups-let embrace failure.